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Forum Insight: 10 ways to succeed at networking events…

800 450 Jack Wynn

Walking into an event room full of people you don’t know can be a scary experience. However, there are proven ways to conquer this fear and make networking an enjoyable and a useful process to do business. Here, we share 10 of the best practices to eradicate those networking nerves.

  1. Plan ahead: Try to obtain the attendee list in advance and highlight the people you would like to meet. On arrival, contact the event organiser and say who you are trying to connect with. If they get the chance, an introduction between yourself and the other party will be made upon arrival. It might also be beneficial to go to the registration area to ask if one of your selected visitors has arrived.
  1. Get there early: If you are one of the first to arrive, it is much easier to strike up a conversation with a small group of people.
  1. Most people are in the same position: If you do not know anyone else attending, it’s good to prepare a few opening questions: ‘Any particular presentation you’re looking forward to hearing today?’; ‘What brought you to this event?’
  1. Join a group: Approaching a group of attendees already in full conversation is a daunting prospect. So be bold, confident, and simply ask: “May I join the conversation? I’ve just arrived and I’m keen to learn what’s going on.”
  1. Build interesting conversation: Ask topical and relevant questions to the specific event. Be a good listener and don’t dominate the conversation with your own stories and business ideas.
  1. Be helpful: Share your knowledge of the industry, your contacts and sources of information. If people perceive you as an experienced and knowledgeable professional, they will want to keep in contact and maintain a relationship.
  1. Use your business card as a tactical weapon: I have a friend who renovates old wooden floors, so his business card is made of a thin piece of wood and has proven to be a guaranteed conversation starter. Be imaginative with the design and the job title displayed. Anything that says ‘sales’ or ‘business development’ could cause people to fear a sales pitch is on the way. So try and think of a job title that encourages a productive conversation.
  1. Receiving business cards: Be sure to make notes on the back to remind you of the conversation and the person. This could become much use in future interactions.
  1. Following up: If you engaged in constructive conversation with an attendee and have agreed to follow up after the event, then set a preferred method of contact and make sure to do so promptly.
  1. What not to do: Sales pitches, even if you’re asked ‘what does your company do’, keep your answer to a very brief explanation. Don’t ‘work the room’ rushing from group to group as this is not the way to form business relationships. It’s better to have had four good conversations than a dozen meaningless chats.

 

Words by Paul Rowney, director at Forum Events Ltd.

Attending the Total Security Summit? Here are our top tips for security industry networking!

800 450 Jack Wynn

If you’re coming to the next Total Security Summit (or if you’ve been to one before) you’ll know just how many opportunities there are to network with your industry peers.

The networking areas are where, as security suppliers or buyers, you can follow up on conversations you’ve had during the one-to-one meetings that form the core of the two days.

Or, you know, talk about the football.

Either way, business is more often than not about building relationships.

We create networking environments that are informal and free of any pressure – whether that’s during the plentiful coffee breaks, over the delicious lunches and gala dinner, or playing roulette as part of the evening entertainment.

To help you get the most out of these opportunities, we’ve pulled together a few top tips for becoming the consummate networker at security industry events:

Always be yourself: You’re among friends at the Total Security Summit, so there’s no need to feel nervous about walking into a big room of people. Our staff will be on hand to help with introductions and grease those social wheels (do come and say ‘hello’!), plus the evening entertainment lineup means fun and relaxation are the name of the game (did we mention the roulette?)

Have a think about what you want to achieve: Who’s in the room? Is there anyone you met earlier in the day that you’d like to follow up with? Whether you’re a supplier or a buyer, you’ve come to the Total Security Summit with some specific goals in mind – the networking periods are a chance to help solidify those new partnerships.

Be curious: The Total Security Summit seminars are a great place for developing your industry knowledge and learning new skills. And they always create points of discussion. So why not see what everyone else thought of the talks, or swap some ideas on the latest technological developments and trends in the security? And if you’re new to the industry, there will be seasoned veterans ready and willing to impart their wisdom!

Don’t forget your business cards! You didn’t think we could get through a whole article about networking without mentioning business cards, did you? It’s an old chestnut, but one worth re-roasting. This author has forgotten his cards more times than he cares to remember – it happens. Always keep a few spread between your wallet/purse, pockets and bag – then you’ll be able to produce one when you most need it. But don’t blanket bomb – just because you have 100 cards to give out, it doesn’t mean you have to!

Always follow up: You’ve given your cards out, but hopefully you’ve picked some up too! So make sure that when you get back to the office you log into LinkedIn or fire off a some emails to your new contacts while everything’s still fresh in the mind.

Follow the above tips and you won’t go far wrong. Just don’t spend too long in the bar at the end of Day One – you’ll need to be bright as a button for all the networking we have lined up on Day Two!

More bespoke than a security conference and more focused than a security expo, the Total Security Summit is the only security industry event you need to attend.

 

For more information on the Total Security Summit, call Nick Stannard on 01992 374 092 or email n.stannard@formumevents.co.uk.

 

Or visit www.totalsecuritysummit.co.uk.

Attending the Total Security Summit? Here are our top tips for security industry networking!

1024 683 Jack Wynn

If you’re coming to the next Total Security Summit (or if you’ve been to one before) you’ll know just how many opportunities there are to network with your industry peers.

The networking areas are where, as security suppliers or buyers, you can follow up on conversations you’ve had during the one-to-one meetings that form the core of the two days.

Or, you know, talk about the football.

Either way, business is more often than not about building relationships.

We create networking environments that are informal and free of any pressure – whether that’s during the plentiful coffee breaks, over the delicious lunches and gala dinner, or playing roulette as part of the evening entertainment.

To help you get the most out of these opportunities, we’ve pulled together a few top tips for becoming the consummate networker at security industry events:

safetell-2
Always be yourself:
You’re among friends at the Total Security Summit, so there’s no need to feel nervous about walking into a big room of people. Our staff will be on hand to help with introductions and grease those social wheels (do come and say ‘hello’!), plus the evening entertainment lineup means fun and relaxation are the name of the game (did we mention the roulette?).

Have a think about what you want to achieve: Who’s in the room? Is there anyone you met earlier in the day that you’d like to follow up with? Whether you’re a supplier or a buyer, you’ve come to the Total Security Summit with some specific goals in mind – the networking periods are a chance to help solidify those new partnerships.

Be curious: The Total Security Summit seminars are a great place for developing your industry knowledge and learning new skills. And they always create points of discussion. So why not see what everyone else thought of the talks, or swap some ideas on the latest technological developments and trends in the security? And if you’re new to the industry, there will be seasoned veterans ready and willing to impart their wisdom!

Don’t forget your business cards! You didn’t think we could get through a whole article about networking without mentioning business cards, did you? It’s an old chestnut, but one worth re-roasting. This author has forgotten his cards more times than he cares to remember – it happens. Always keep a few spread between your wallet/purse, pockets and bag – then you’ll be able to produce one when you most need it. But don’t blanket bomb – just because you have 100 cards to give out, it doesn’t mean you have to!

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Always follow up:
You’ve given your cards out, but hopefully you’ve picked some up too! So make sure that when you get back to the office you log into LinkedIn or fire off a some emails to your new contacts while everything’s still fresh in the mind.

Follow the above tips and you won’t go far wrong. Just don’t spend too long in the bar at the end of Day One – you’ll need to be bright as a button for all the networking we have lined up on Day Two

More bespoke than a security conference and more focused than a security expo, the Total Security Summit is the only security industry event you need to attend.

 

For more information on the Total Security Summit, call Nick Stannard on 01992 374 092 or email n.stannard@formumevents.co.uk.

Or visit www.totalsecuritysummit.co.uk.