FORUM INSIGHT: Housekeeping tips for your digital presence
Last week we took a look at how you can make your company blog work a little harder in terms of helping to grow your business. But sometimes it’s worth taking a step back to see if the fundamentals of your online presence are working as well as they should be. If you don’t have […]
FORUM INSIGHT: Make your company blog work harder
There’s no sadder sight than a neglected company blog. The chances are you’ve invested a fair bit of money in your website, which is probably the main channel through which to present your company to potential and existing customers outside of face-to-face meetings. And if that’s the case, you’ve probably spent a fair bit of […]
FORUM INSIGHT: Your checklist for taking a stand at an expo
Attending an exhibition in order to find new sales leads and create new business relationships can be a complicated process. It’s not an insignificant cost, so here’s a handy guide to ensure you get good value for money… Book your stand Well, obviously. But you need to consider the size of your stand – you […]
Letter writing – Time to reignite a lost art?
With some 41 States in the US saying that cursive writing need no longer be taught in schools, is this the death knell of a method of communication that has changed the world? Write a letter to someone today, says Forum Events Director Paul Rowney… Imagine what history would be like if the likes of […]
Forum Insight: Top tips for social media success while attending B2B events
Whether you’re going to a big industry expo, specialist conference or attending one of our Forums or Summits, social media can help you get the most out of the event. So we’ve pulled together five top tips to get you going… Get yourself up to date Whether you’re an attending as a delegate or a […]
Forum Insight: Savvy SEO tips for start-ups that won’t break the bank…
With 50 per cent of new businesses failing within five years, recent research has revealed that many small businesses are missing out on opportunities to market online due to a lack of digital knowledge. The research from 123 Reg found that 73 per cent said they did not advertise online and 42 per cent reported […]
Forum Insight: Customer engagement methods to maintain strong relationships…
Now more than ever, customer communication methods are becoming varied and diverse. Trade exhibitions, social media platforms, focus groups and surveys, personalised email campaigns – the list is endless. But which methods will prove to be the most effective for your business? Before investing too much time and effort into just one, think carefully about […]
Attending the Total Security Summit? Here are our top tips for security industry networking!
If you’re coming to the next Total Security Summit (or if you’ve been to one before) you’ll know just how many opportunities there are to network with your industry peers. The networking areas are where, as security suppliers or buyers, you can follow up on conversations you’ve had during the one-to-one meetings that form the […]
Forum Insight: Business-proof your company and personal social media…
Of course, garnering a substantial social media following is important to all industry professionals and companies as a whole; however, a select few are still not implementing the basics to optimising their social presence. More than likely, your profiles will be the first thing new users look at to find out more information, and often dictate how your business, and you as an […]
Forums vs Expos – how to maximise your precious time out of the office…
With a majority of ‘expert’ advice on Expos being somewhat outdated or, like with many businesses, asserting too much emphasis on easy routes rather than methods that actually work, it’s no wonder people get frustrated and disconcerted when they are looking to effectively network and source new connections without it lessening quality time spent in […]
