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Attending the Total Security Summit? Here are our top tips for security industry networking!

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If you’re coming to the next Total Security Summit (or if you’ve been to one before) you’ll know just how many opportunities there are to network with your industry peers.

The networking areas are where, as security suppliers or buyers, you can follow up on conversations you’ve had during the one-to-one meetings that form the core of the two days.

Or, you know, talk about the football.

Either way, business is more often than not about building relationships.

We create networking environments that are informal and free of any pressure – whether that’s during the plentiful coffee breaks, over the delicious lunches and gala dinner, or playing roulette as part of the evening entertainment.

To help you get the most out of these opportunities, we’ve pulled together a few top tips for becoming the consummate networker at security industry events:

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Always be yourself:
You’re among friends at the Total Security Summit, so there’s no need to feel nervous about walking into a big room of people. Our staff will be on hand to help with introductions and grease those social wheels (do come and say ‘hello’!), plus the evening entertainment lineup means fun and relaxation are the name of the game (did we mention the roulette?).

Have a think about what you want to achieve: Who’s in the room? Is there anyone you met earlier in the day that you’d like to follow up with? Whether you’re a supplier or a buyer, you’ve come to the Total Security Summit with some specific goals in mind – the networking periods are a chance to help solidify those new partnerships.

Be curious: The Total Security Summit seminars are a great place for developing your industry knowledge and learning new skills. And they always create points of discussion. So why not see what everyone else thought of the talks, or swap some ideas on the latest technological developments and trends in the security? And if you’re new to the industry, there will be seasoned veterans ready and willing to impart their wisdom!

Don’t forget your business cards! You didn’t think we could get through a whole article about networking without mentioning business cards, did you? It’s an old chestnut, but one worth re-roasting. This author has forgotten his cards more times than he cares to remember – it happens. Always keep a few spread between your wallet/purse, pockets and bag – then you’ll be able to produce one when you most need it. But don’t blanket bomb – just because you have 100 cards to give out, it doesn’t mean you have to!

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Always follow up:
You’ve given your cards out, but hopefully you’ve picked some up too! So make sure that when you get back to the office you log into LinkedIn or fire off a some emails to your new contacts while everything’s still fresh in the mind.

Follow the above tips and you won’t go far wrong. Just don’t spend too long in the bar at the end of Day One – you’ll need to be bright as a button for all the networking we have lined up on Day Two

More bespoke than a security conference and more focused than a security expo, the Total Security Summit is the only security industry event you need to attend.

 

For more information on the Total Security Summit, call Nick Stannard on 01992 374 092 or email n.stannard@formumevents.co.uk.

Or visit www.totalsecuritysummit.co.uk.

Total Security Summit: The essential event for security professionals

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The security industry is in the midst of a paradigm shift where technology has started to pave the way for the future.

With the large, ever-expanding pool of security devices and systems now available on the market comes a number of challenges.

Alongside the increased threat of terrorism, cyberattacks and more, now more than ever, the industry needs to come together to think differently to combat emerging threats and ensure total security protection.

With this in mind, we created the Total Security Summit, a unique tailor-made event for security professionals that takes place twice a year.

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As a delegate, your carefully planned two-day itinerary ensures your time spent at the Total Security Summit is worthwhile: Meet, share and connect with businesses relevant to your current and forthcoming projects in our matchmade face-to-face meetings.

Learn best practice strategies with industry influencers from Smith Consultancy Int, Alcumus Group, Nedap Security Management, ISMI and Deutsche Post DHL Group via our comprehensive seminar programme.

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And experience an evening of  fine dining, drinks and entertainment later on and network your way into the night. Don’t forget to get some rest too as we have a busy schedule for Day 2!

More bespoke than a security conference and more focused than a security expo. The Total Security Summit is the only security event you need to attend this year.

 

To secure a complimentary delegate place at either of the two annual Total Security Summit events, call Liz Cowell on 01992 374 072 or email l.cowell@forumevents.co.uk.

Or, to attend either event as a supplier, call Nick Stannard on 01992 374 092 or email n.stannard@formumevents.co.uk.

For more information, visit www.totalsecuritysummit.co.uk.

Forum Insight: Business-proof your company and personal social media…

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Of course, garnering a substantial social media following is important to all industry professionals and companies as a whole; however, a select few are still not implementing the basics to optimising their social presence. More than likely, your profiles will be the first thing new users look at to find out more information, and often dictate how your business, and you as an individual, appear in search results. 

Here, we breakdown the essential elements to maximising the potential of your social accounts, and why this is important for generating new business and creating a lasting impression…

 

  1. clear job title: How many times have you searched for someone’s profile, only to find the individual considers themselves to be a sales manager, commercial development director, project coordinator, and all of the above? May sound simple, but you’ll be surprised by the number of job titles people list as their current employment; therefore, to make life easier for all parties involved, just stick to one! Short, concise descriptions of your role within a company instead of laying out extensive, essay-style paragraphs will also help users and clients to stay engaged.
     
  2. Keep updating your accounts: Posting daily, or even multiple times a day, is crucial to sustaining a loyal following as well as how others will perceive both your company and your role. Granted – it’s tough work keeping on top of an average of four social accounts, nevertheless, as multiple marketing industry reports suggest, consistent use of social media can boost a company’s site SEO and allows instant communication with your clients. To share out the workload, why not create a weekly schedule where every member of your marketing team is responsible for a particular day of the week. 
     
  3. Select a professional image: I’m sure you’ve all heard this before, but your choice of profile image for both a personal and business account greatly impacts a client’s perception of you; and, with my recent experience of following up with leads after a networking event, some are still choosing to ignore this basic component. Don’t just leave it as a generic grey box; and definitely don’t upload a picture of you and your friends on a night out along the Magaluf strip – for a business, a logo image will allow clients to instantly find you among the other accounts with a similar name. For personal, stick with a simple yet professional, smiley and welcoming headshot.  
     
  4. Include ALL direct contact information: Don’t forget to include information on how people can get in touch with you. Include your preferred contact methods, such as phone, Skype, email, website,  The inclusion of both a professional and personal blog presents itself as a way of existing and potential clients to learn more about you. 
  1. Recommendations: If a social platform provides the opportunity (particularly LinkedIn) it’s a good idea to take full advantage of their ‘Recommendations’ feature. Don’t feel embarrassed to ask a bunch of your loyal clients and even some colleagues to write short recommendation paragraphs for you – but expect to give a little guidance on what they need to write, and be open to doing the same for them.