SALUS Protect has announced a dual model for its range of smart security and intruder alert systems by launching a new e-commerce platform, offering direct sales to end users.
This strategic move allows customers to purchase advanced home security solutions directly online, enhancing convenience and control over whether they want to install the system themselves or have it professionally installed.
The smart security business is continuing to maintain strong installer partnerships for professional installation by bringing new customers to installers who require installation, which will help enhance their partners’ customer portfolio.
With the e-commerce launch, SALUS Protect aims to broaden access to smart security solutions across the UK with future plans for the European market, making it easier than ever for homeowners to safeguard their properties.
“With both the IMMUNITY and MERLIN ranges now available online, cutting-edge security solutions are more accessible than ever,” says Dean Jepson, European Managing Director, SALUS Controls. “Our dual approach ensures that whether customers prefer direct purchasing or professional installation, they will receive the highest standard of security.”
Sjur Jensen Bay, CEO, Safe4 Security Group added: “We are making it easier for customers by introducing an online tool to configure their security solution based on the property type to ensure all-around intruder protection, which is also useful for our partners too. A lot of security manufacturers either offer their systems to buy online only or through a professional installer, so it is great to give the property owner the choice. We are opening up new sales avenues for our partners and bringing those customers who require professional installation directly to them.”
The business plans to launch more products in the range throughout the year to enhance the scalability of the system further.
