ShowUp, a new British start-up which claims to be taking an ‘entirely independent approach’ to online digital identification, has created a solution to combat the rising issue whereby individuals can take a selfie with the company’s newly-created app.
By taking a selfie via the ShowUp app, a friend or family member proves the image of the person is correct, which is then securely stored on file as the reference photo. Therefore, when an individual logs into their online account, they take another ShowUp selfie whilst reading out a randomly generated phrase displayed on the screen; ensuring the selfie is unique to that moment, and that the camera is pointing at a live person.
The company removes the need for the complex mix of pins and passwords of memorable information that supposedly protect consumers across banking, social media and other secure interactions where despite these burdensome login processes, identity fraud still takes place.
Founder and executive director at ShowUp, Jeremy Newman, said: “ShowUp exploits the fact that for the first time nearly everyone has a camera connected to the internet. We work on the principle that organisations don’t know people, people know people. Therefore instead of relying on passwords or any other data to verify identity, we can now draw upon the natural ability of people to recognise one another.
He continued: “With mobiles, ShowUp and social collaboration, ordinary people become the source of true identity, rather than being the victims of outdated and flawed practices forced upon them by organisations.”
ShowUp is attracting investment from senior executives in key industries who are helping the company build and scale this new technology to the whole population.
Learn more about ShowUp here