• Luciditi’s Proof of Age Standards Scheme (PASS) begins live testing

    960 640 Stuart O'Brien

    Luciditi’s Age Proof accredited Proof of Age Standards Scheme (PASS) digital card is entering its live testing phase, potentially helping to reduce the threat of retailers facing prosecution by accepting fake ID cards at the point of purchase.

    Prior to the official launch of Age Proof, Luciditi is inviting one thousand 16-25 year olds to receive a free digital card in return for their feedback. The company is also working with Serve Legal to roll-out a testing programme on products such as vapes, energy drinks and gambling scratch cards across retailers ranging from supermarkets to convenience stores.

    Unlike physcial ID cards digital Age Proof cards offer much greater security from fraud, unlike physical ID which is routinely forged.

    The move towards digital is set to be well received by young people, with 94% of respondents in favour of a digital form of ID that they can use on their phone, according to an auditor community survey by Serve Legal. A further 90% felt it would be more desirable than carrying a physical ID card such as a driving license or passport.

    Ian Moody, co-founder and CEO for Luciditi, said: “We’re very excited at the prospect of launching the UK’s first PASS digital proof of age card as it will completely transform the way age is verified at the point of purchase. Age Proof provides enhanced data security and convenience for young people, whilst eliminating the current threat of prosecution caused by retailers accepting fraudulent physical cards.”

    Age Proof cards will be able to be accessed via a smartphone app and harness QR technology to provide real-time verification – offering speed, convenience and greater data protection to young people aged 16+ and 18+.

    The 16+ digital cards provide a host of benefits, allowing this age group to legally purchase energy drinks, age-restricted computer games or music and over-the-counter medication such as paracetamol, through to buying a pet or getting body piercings without parental consent.

    The 18+ card includes features such as legal entry into a pub or gambling venue, the purchase of cigarettes or vapes and purchasing a tattoo. The only current restriction on the card is that the Licensing Act for the sale of alcohol only allows physical cards bearing the PASS hologram and logo as acceptable proof of age when purchasing alcohol. Changes to the law are anticipated in 2024 which will add digital PASS and make it permittable to buy alcohol using Age Proof.

    Moody added: “Fake ID cards, whether they be forged physical identity cards, driving licenses or even passports, have become more and more sophisticated in recent years and have proven a major headache for retailers. We’ve developed a standards-based digital solution which brings the UK a giant step closer to eradicating the problem completely.”

    Tony Allen, executive director for Age Check Certification Scheme, the world’s first dedicated conformity assessment body on age assurance and the PASS-appointed independent auditors, said: “The Luciditi Age Proof system has been subject to a rigorous audit to the published PASS standards, including ensuring security, privacy, accuracy and the inclusion of anti-fraud measures.

    “It’s also a significant boost to the retail sector and is a precursor to enhanced automation, with work already underway to establish a universal transaction method across all retailers that avoids consumers needing multiple apps to verify their age. The implementation of digital verification technology across all self-checkouts and electronic point of sale (EPOS) systems will be key to this and is expected to be rolled out as soon as the Home Office complete their forthcoming consultation on digitally enhanced transactions for alcohol.”


    Stuart O'Brien

    All stories by: Stuart O'Brien