• Hertz using biometrics for car rental pickups

    960 640 Stuart O'Brien

    Car rental giant Hertz has launched Fast Lane powered by Clear – a new service that uses biometrics that it claims can get customers through the exit gate and on the road in 30 seconds or less, representing a time saving of at least 75 percent.

    Hertz Gold Plus Rewards loyalty members in the US who sign up for CLEAR and link their accounts will be able to verify their identity and rental reservation with a look or tap of their finger.

    Fast Lane marks the first use of biometrics by a major rental car company, and the first time Clear’s identity platform is enabling members to verify their identity using their face instead of showing a physical ID.

    Fast Lane is now available at the Hartsfield–Jackson Atlanta International Airport (ATL) and will be rolled out to more than 40 additional Hertz locations in 2019, including airports such as Los Angeles International Airport (LAX), John F. Kennedy International Airport (JFK) and San Francisco International Airport (SFO).

    “We’re excited to introduce Hertz Fast Lane Powered by Clear to get Hertz customers through the exit gate without the wait and on the road faster,” said Hertz CEO Kathryn V. Marinello. “By teaming with CLEAR, Hertz gets a partner with an expanding footprint and proven track record to help us innovate the car rental process, improve the customer experience and bring meaningful benefits to busy travelers.

    “This new innovation demonstrates our focus on enhancing the entire customer experience. In the last two years, we’ve upgraded our fleet with the cars people want to drive, launched our Ultimate Choice model in the U.S. enabling customers to choose their preferred vehicle with no wait, and improved site operations to deliver great service consistently.”


    Stuart O'Brien

    All stories by: Stuart O'Brien